Jen and François set out to bring clarity to a muddled market: authoritative content, accurate quoting and licensed advisors who worked for the customer. That clarity earned Policygenius both trust and conversion. We invested in the first financing and later led an internal round after the Series C. Cleaner flows, transparent comparisons and industry partnerships made the marketplace work for both carriers and consumers. Over time, content and service compounded into brand and distribution—culminating in the merger with Zinnia to power the industry’s full stack. The takeaway: when you remove friction and put the customer first, distribution follows.